Analysis and guides. First the new signals.
Here you will only find complete and verified content. The most recent analyzes open the archive; the paths help transform the news into a method.
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16 contents found
Only published and verified guidesMCP, APIs, or Excel files? How to connect AI to your data
I explain how to choose between files, APIs, and MCP through a marketing example, an exercise, and diagrams: what to check, when a gateway helps, and which developments matter.
If ChatGPT recommends your company, do customers follow?
AI visibility and customers: I analyze data, mechanisms and conflicting opinions to explain what to measure and when to invest, with examples and graphs.
Google Ads switches to AI Max: what changes for campaigns
Google Ads is moving targeting and creativity towards AI Max. I reconstruct the transition, the postponement of DSAs and the controls that an advertiser should not delegate.
GPT-6 Astra vs Claude Opus 5.5: which one to choose?
Comparison of GPT-6 Astra and Claude Opus 5.5 starting from costs, benchmarks and daily work: I'm not looking for an absolute winner, but the right task for each model.
How much will Claude Opus 5.5 really cost us?
I start from the real prices of Claude Opus 5.5 and calculate what they mean for a person, a team and a company: because the cost per token does not tell the whole expense.
How to set up an Instagram strategy with ChatGPT, Claude and Gemini
I describe my multi-AI system for Instagram: research, criticism and editorial plan connected by a brief and human decisions.
How to set up an Instagram strategy with Gemini
I tell how I use Gemini between research, visual patterns and calendar to build an Instagram strategy based on evidence.
How to set up an Instagram strategy with Claude
I tell how I use Claude to read brand materials, comments and constraints and design a recognizable Instagram strategy.
How to set up an Instagram strategy with ChatGPT
I tell how I move from goals to rubrics and use ChatGPT to build a coherent, measurable and non-generic Instagram strategy.
How to set up a digital strategy with ChatGPT, Claude and Gemini
I describe the workflow I use with three AIs: Gemini searches, Claude questions, ChatGPT transforms decisions into an operational plan.
How to set up a digital strategy with Gemini
In this guide I explain how I use Gemini in research, comparing sources and building a measurable digital strategy.
How to set up a digital strategy with Claude
In this guide I explain how I use Claude to read briefs, documents and trade-offs and arrive at a reasoned digital strategy.
How to set up a digital strategy with ChatGPT
In this guide I explain how I use ChatGPT to transform objectives, data and constraints into a verifiable digital strategy, without delegating decisions.
How to build a content factory with AI, automation and human control
I tell how I design roles, steps and controls to increase production without making the brand a factory of interchangeable content.
How to write the hook of a Reel in the first three seconds
I tell how I write the opening of a Reel with context, tension and promise, without empty or alarmist formulas.
Instagram Stories: complete guide for businesses, creators and professionals
I share the method I use to design Instagram Stories sequences with precise function, readable structure and consistent metrics.