Time needed
2 hours
Difficulty
Advanced
Cost
Three tools: check plans and limits
Tools
ChatGPT + Claude + Gemini + Insights
Check
July 20, 2026

Because I don't ask for three lists of ideas

I don't ask three AIs to produce three lists of ideas: I almost always get the same themes with different words and a more confusing choice. Advantage arises when each step solves a different question and delivers an output that the next step can control.

For Instagram the most useful sequence is: what is happening, what tension can we control, what editorial system can we support and how do we measure it.

What does the Instagram dossier contain?

Create a unique version with a goal, audience, offer, resources, guidelines, at least twenty pieces of content data, voice samples, anonymized comments, and annotated screenshots. Number each piece of evidence and indicate date and context.

Add four non-negotiable constraints: privacy, verifiable sources, no copying from competitors, no new promises without approval.

How to divide the roles?

Operational schemeOne direction, three specializations
  1. Gemini watchesData patterns, sources and visual references
  2. Claude focusesTensions, objections and voice rules
  3. Human choosesPromise, priorities and sacrifices
  4. ChatGPT organizesRubrics, calendar and responsibilities
  5. Team measurementSignals, anomalies and subsequent decision
Each handoff contains only verified materials, approved decisions and open questions.

Which prompts to use in the steps?

Gemini: observe without attributing causes

Prompt to useObservation package
Analyzes data, screenshots and references present in the Instagram dossier see [number].

Return maximum 8 patterns. For each indicate:
- internal evidence with ID;
- external reference and URL, if used;
- visual or narrative element observed;
- associated behavior;
- hypothesis, separated from fact;
- limit of the analysis;
- test possible.

Do not propose columns. Don't say that something “caused” the outcome without proper comparison.

Why do I use this prompt: The first prompt broadens the evidence and separates pattern from causation. It does not have to produce the calendar.

Claude: choose tensions and limits of voice

Prompt to useCritical editorial map
Use only verified package and item materials.

Select a maximum of 5 editorial tensions. For each indicate:
- public question or objection with ID;
- credible point of view of the brand;
- proof necessary;
- phrases or attitudes to avoid;
- reputational risk;
- which is why tension is priority.

Discard tensions that require skills or promises not present in the dossier. Close with two incompatible directions and their trade-offs.

Why do I use this prompt: The second prompt narrows the field: it connects patterns and real words to tensions that the brand can sustain with experience.

ChatGPT: Turning choice into a system

Prompt to useFixed columns and calendar
MANAGEMENT APPROVED
[Paste promise, priority tensions, voice rules and waivers]

OPERATIONAL CONSTRAINTS
[Enter people, hours, frequency and formats]

Create 6 rubrics. For each it indicates function, tension, recurring structure, test, format, CTA and primary metric. Spread them out over 4 weeks.

Maintain comparable items and assign a person responsible for each delivery. Flag “off brief” when an idea does not come from the approved direction. Conclude with a 30-minute review meeting and decisions to be made.

Why do I use this prompt: The third prompt is convergent: turn an approved direction into a sustainable test without reopening the positioning.

How to design the test?

Don't post everything at once. Choose two or three discovery columns, two in-depth columns and one relationship column. Maintain sustainable attendance. Before you begin, determine which signal will cause each rubric to continue, change, or stop.

What works

Advantages

  • Use data, voice and visual without confusing them
  • Reduces duplication between the three instruments
  • Create a test with responsibilities and thresholds
What to check

Limits

  • Requires a clean and versioned dossier
  • Each step adds review time
  • Without a human decision the flow remains open

To use just one tool, consult the Instagram guides dedicated to ChatGPT, Claude and Gemini. For the broader channel strategy, start from the digital workflow with three AI.

Frequently asked questions

Do three AIs produce a better Instagram strategy?

Only if they have distinct roles, the same dossier and common criteria. Using them all to generate ideas mostly produces duplication.

What is the recommended flow?

Research with evidence, hypothesis critique, editorial summary, human control and four-week test.

How is the test measured?

Associate each rubric with a behavior: qualified reach, saves, replies, profile visits or conversations, not with a single metric.