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Thematic route

Prompts and content operations

Prompts, flows, controls and reuse of sources to produce more solid, not more uniform, content.

Here the prompt is not a magic formula but a process component. The path explains how to organize sources, roles, reviews, quality criteria and automations to produce more solid content without multiplying useless output.

Published guides
01
On the way
25
Who it is for

Content teams, agencies and organizations that want to introduce AI into production while maintaining quality, sources and accountability.

Guiding questions
  1. When is a prompt enough and when is a workflow needed?
  2. How do you control sources and hallucinations?
  3. How do you measure the quality, time and cost of the process?
Where to start

Guides already available.

01
Pillar · 14 minutes

How to build a content factory with AI, automation and human control

I tell how I design roles, steps and controls to increase production without making the brand a factory of interchangeable content.

Forthcoming insights

The plan is not a list. It's a sequence.

First I publish the pages that build the foundations of the path; then I add tools, comparisons and specific cases.

  1. 056
    Priority 1How to build a marketing prompt library
  2. 060
    Priority 1How to understand which prompt to use for each strategic phase
  3. 064
    Priority 1How to design a prompt with success criteria
  4. 065
    Priority 1How to test a prompt with a grading rubric
  5. 066
    Priority 1How to build a tone of voice that can be used by AI
  6. 071
    Priority 1How to use an AI to criticize the work of another AI
  7. 072
    Priority 1How to reduce hallucinations and unverified claims
  8. 080
    Priority 1When not to use artificial intelligence in marketing
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