Digital strategy with AI
From diagnosis to 90-day plan: verifiable ways to use AI without delegating decisions to it.
This path puts research, diagnosis, positioning, channels, KPIs and operational plan in order. Each guide assigns AI a specific task and leaves decisions to people that require context, responsibility and judgment.
- Published guides
- 05
- On the way
- 21
Marketing managers, consultants, founders and teams who must transform scattered materials in a verifiable digital direction.
- What data do you need before querying an AI?
- Which model is most useful at each stage?
- How do you go from analysis to a 90-day plan?
Guides already available.
How to set up a digital strategy with ChatGPT
In this guide I explain how I use ChatGPT to transform objectives, data and constraints into a verifiable digital strategy, without delegating decisions.
How to set up a digital strategy with Claude
In this guide I explain how I use Claude to read briefs, documents and trade-offs and arrive at a reasoned digital strategy.
How to set up a digital strategy with Gemini
In this guide I explain how I use Gemini in research, comparing sources and building a measurable digital strategy.
How to set up a digital strategy with ChatGPT, Claude and Gemini
I describe the workflow I use with three AIs: Gemini searches, Claude questions, ChatGPT transforms decisions into an operational plan.
MCP, APIs, or Excel files? How to connect AI to your data
I explain how to choose between files, APIs, and MCP through a marketing example, an exercise, and diagrams: what to check, when a gateway helps, and which developments matter.
The plan is not a list. It's a sequence.
First I publish the pages that build the foundations of the path; then I add tools, comparisons and specific cases.
- 005Priority 1How to write a strategic brief for AI
- 006Priority 1How to analyze market and demand with ChatGPT
- 007Priority 1How to analyze documents and research with Claude
- 008Priority 1How to build market research with Gemini
- 014Priority 1How to define KPIs and decision thresholds with AI
- 016Priority 1How to create a 90-day digital plan with AI
- 017Priority 1How to validate a digital strategy before executing it
- 020Priority 1The mistakes to avoid when AI builds the strategy