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Thematic route

International signals

News on AI, platforms and advertising read beyond launch: costs, consequences and decisions for real work.

This path starts from the signs that technology and marketing are changing at an international level. Giorgia checks sources and prices, separates the announcement from the impact and translates every news into practical consequences for companies, professionals and people.

Published guides
03
On the way
10
Who it is for

Managers, marketers, founders and professionals who want to understand what really changes without chasing every announcement.

Guiding questions
  1. How much does it really cost to adopt the new model?
  2. Which difference affects work and which is just a benchmark?
  3. What is best to test today and what is best to observe?
Where to start

Guides already available.

01
Analysis · 15 minutes

How much will Claude Opus 5.5 really cost us?

I start from the real prices of Claude Opus 5.5 and calculate what they mean for a person, a team and a company: because the cost per token does not tell the whole expense.

02
Comparison · 17 minutes

GPT-6 Astra vs Claude Opus 5.5: which one to choose?

Comparison of GPT-6 Astra and Claude Opus 5.5 starting from costs, benchmarks and daily work: I'm not looking for an absolute winner, but the right task for each model.

03
Analysis · 16 minutes

Google Ads switches to AI Max: what changes for campaigns

Google Ads is moving targeting and creativity towards AI Max. I reconstruct the transition, the postponement of DSAs and the controls that an advertiser should not delegate.

Forthcoming insights

The plan is not a list. It's a sequence.

First I publish the pages that build the foundations of the path; then I add tools, comparisons and specific cases.

  1. 104
    Priority 3What it means to be an AI-native company in 2026
  2. 105
    Priority 3International AI-native companies to watch
  3. 106
    Priority 3When an AI agent stops being a simple assistant
  4. 107
    Priority 3The true cost of AI subscriptions for a team
  5. 108
    Priority 3Google Ask Advisor: what does it really delegate to the marketer
  6. 109
    Priority 3Economic models or frontier models: how the budget changes
  7. 110
    Priority 3Because benchmarks are not enough to choose an AI
Continue exploring

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