Strategy
I start from the problem, choose a direction and transform the complexity into legible priorities.

CMO · Founder · Teacher
I don't teach perfect formulas. I tell what I experience in the field and transform it into tools that people and companies can really use.
My storyFrom doing to methodTwenty years of work between media, data, technology and people.
01 My point of view
Clarity doesn't come by simplifying everything. It comes when we learn to see the right connections.
For me the strategy is not a document to be presented. It's a way to choose, work together and understand if we are going in the right direction.
You know my path
“I do, I measure, I learn. Then I transform what I understand into a shareable method.”Discover my method
02 Where I work
I start from the problem, choose a direction and transform the complexity into legible priorities.
I combine paid, owned and creator in a system that brings together attention and results.
I put order in the signals to arrive at clearer, measurable and shared decisions.
I bring artificial intelligence and automation into real processes, with method and control.
I teach what I test every day, making complex tools immediately workable.
I put ideas to the test within companies, teams and products that really need to work.
03 How I work
I enter into the context, listen to people and separate the symptoms from the problem that is worth solving.

Strategy becomes useful when it enters into daily processes, responsibilities and decisions.

I measure what changes, I correct what doesn't work and I bring what I learn into the classroom and into the content.

04 Notes from work
I write guides, frameworks and analyzes first hand: tools born from experience and designed to be put to the test immediately.
01I explain how to choose between files, APIs, and MCP through a marketing example, an exercise, and diagrams: what to check, when a gateway helps, and which developments matter.
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02AI visibility and customers: I analyze data, mechanisms and conflicting opinions to explain what to measure and when to invest, with examples and graphs.
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03I start from the real prices of Claude Opus 5.5 and calculate what they mean for a person, a team and a company: because the cost per token does not tell the whole expense.
Read the article05 Let's start a conversation
I work with companies, agencies and professionals who want to better use strategy, media, data and AI — and learn to do it independently.
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